Digital Print Makes Direct Mail Easy

This industry was worth $10.5 billion in 2015, and it has only increased ever since. The custom T-shirt printing market is expected to reach $10 billion by 2025 hospital signage and has an annual growth rate of 6.3 percent. For example, you can sell printed T-shirts to teenagers and young adults or you can target business professionals.

Direct Mail For Real Estate Agents: Unlocking Your Marketing Potential

Once the files are ready, you can simply press “Print.” There is no need to use printing plates or spend hours processing each order. The digital printing market has an annual growth rate of approximately 4.4 percent.

Your Printed Corporate Identity: Your Brand’s Best And Most Valuable Asset

When it comes to choosing between offset and digital printing for your business cards, the question is not so much which technology you want to use but how many do you want to print? If the return on investment is king, then offset printing allows for a lower per-piece rate, which means that every business card that helps land a sale has a higher return on investment. Digital printing pricing is fairly consistent, so your return on investment per card will be the same no matter how many you print. Companies such as PsPrint offer the latest equipment from both the offset printing and digital printing worlds, and it will be able to determine for you which type of press is more economical for you.

As the print and communications market continues to change, understanding how this will affect your production processes is paramount. You know your business and your clients; our dedicated team of consultants advise you on what opportunities exist that can create new innovation and wealth. Our portfolio entails consultancy services, infrastructure implementation and managed services.

According to a report by Canon, marketing campaigns combining print, mobile messaging, email and personalized URLs had a conversion rate of 19 percent and a response rate of 8.7 percent. Reach Out, an educational organization, experienced a 200 percent increase in return on investment after sending personalized letters to its donors. Personalized mailing pieces have been found to increase sales, lead generation and website traffic. You can even print unique designs on T-shirts, backpacks, tote bags and promotional products. This will allow you to reach a wider audience, from students to business professionals.

Sleeking – The process of adding foil, holographic effects or even glossy and dull finishes by way of digital ink adhesion. This is done by digitally printing a rich black area where the user wants the sleeking to take place. Architectural Design – new media that conforms to a variety of surfaces has enabled interior and exterior spaces to be transformed using digitally printed wall murals and floor graphics. Print on Demand – digital printing is used for personalized printing for example, children’s books customized with a child’s name, photo books (such as wedding photo books), or any other books. The printing industry may not appeal to everyone, but those who have seen the positive impacts print material can make know how important the right printing services are to successfully get a message across.

Another option is to partner with a shipping company and provide packaging services. You can also sell printed merchandise on Etsy, CafePress, Printify and other print-on-demand websites. Yet digital printing can use variable data to change even the smallest details from one printing to the next. This makes it quick and easy to personalize direct mail or any other marketing materials, in order to print street numbers and zip codes, address specific prospects by name, custom images, or any other personalization touches that would increase marketing impact. Thanks to the many advantages it has over traditional methods, digital printing is ideal for supporting the success of businesses large and small.