Cult-favorite beauty products at Amazon

ByKatherine S

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Baebody eye gel, head massager, foot cream, Olaplex hair treatment

These under-$30 finds are a beauty lover’s dream. (Photo: Amazon)

We all have beauty products that we’d identify as life-changers. Maybe it’s that eye gel that does a number on your crow’s feet. Perhaps it’s a foot balm that makes dry skin disappear or a scalp massager that makes it feel like you’re at the spa.

You never know where your next gem might come from. But there’s a pretty good way to predict it: When throngs of Amazon customers absolutely rave about a product, you know there’s some serious value there. The Amazon community is a discerning — and vocal — bunch. That’s why each week we’re combing through Amazon’s top-reviewed beauty products to curate a list of reviewer faves for you.

This way you can benefit from the experience and critical thinking of tens of thousands of shoppers while cutting to the chase. Remember, if you have Amazon Prime you’ll get free two-day shipping on many items. Not yet a Prime member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

Below are the problem-solvers we plucked for you this week — all with gobs of great reviews. Enjoy!

Amazon’s No. 1-rated foot balm


Say hello to gloriously soft feet. (Photo: Amazon)

Cracked heels? This super-thick cream is the remedy — if over 44,700 shoppers are to be trusted. Amazon’s No. 1 bestselling O’Keefe’s Healthy Feet repairs and soothes irritated and dry tootsies — and it works fast. Apply before bed or right after your shower so it really sinks in. Your feet (and the sandals you plan on wearing this summer) will thank you.

“I noticed a huge difference in my feet within two to three days of daily use,” shared one shopper. “Now after every shower I do a quick scrub with a foot file and apply O’Keefe’s Healthy Feet. My feet look so pretty and healthy. The thick areas of dry hard cracked skin are GONE. For the first time in 45 years, I have nice-looking feet. They are baby soft!”

$6 $8 at Amazon

Over 17,700 five-star reviewers love this budge-proof eyebrow gel


This gel lasts all day long. (Photo: Amazon)

Wonderbrow’s gel formula holds eyebrow hairs in place while depositing color on sparse spots, leaving you with feathery, fluffy brows. The fibers are waterproof, and won’t smudge or transfer. Plus, it’s vegan and cruelty-free.

“I have very sparse brows with areas where there is literally no hair,” one shopper shared. “I have been using this product for years. It is the only product that I have used that doesn’t smear or melt away after a hot summer day.”

$22 at Amazon

An eye gel with an army of fans

Say goodbye to irritating fine lines and dark circles. (Photo: Amazon)

Say goodbye to irritating fine lines and dark circles. (Photo: Amazon)

This eye gel just might be a good night’s sleep in a jar. It tackles dark circles, puffiness and those telltale wrinkles, plus it helps hydrate and firm the skin around the eyes. It’s lightweight enough to use under makeup.

“I have used many eye creams and this is one of the best at improving the dark circles and fine lines under my eyes,” a shopper revealed. “It goes on smoothly and is not greasy. It is also much cheaper, per ounce than similar high-quality eye creams. Overall, I am very happy to have this in my night-time beauty routine. I’ve been using it for six months, but notice results after the first week.”

$20 $25 at Amazon

An exfoliant that’s ‘better than Botox’

Paula's Choice

Oversized pores? No more. (Photo: Amazon)

Whether you’re battling texture, large, clogged pores, or even fine lines, this liquid exfoliant from Paula’s Choice sloughs it all away. The powerful formula soothes while simultaneously removing dead skin cells, and it’s even mild enough to use on delicate, sensitive skin.

“BETTER THAN BOTOX!” shared one thrilled shopper. “This is an absolute must have…It literally cleared up my pores, tightened and smoothed them, erased mild wrinkles and even significantly smoothed out my terrible scowl line and forehead wrinkles completely. My skin has not felt this great and healthy nor has it looked this good in several years.”

starting at $11 at Amazon

The gentlest toothbrush of all

Curaprox toothbrushes

The Maserati of toothbrushes. (Photo: Amazon)

Have sensitive teeth? You don’t need to endure an electric toothbrush if it’s too much for your easily irritated chompers. These guys are designed with sensitive teeth and gums in mind, though that doesn’t mean they’re not heavy-duty — in fact, they have over 9,400 tightly-packed bristles that gently remove the gunk from between your teeth and gums. The angled brush gets in the hard-to-reach spots too.

“These are wonderful toothbrushes,” shared one of 10,000 five-star reviewers. “My teeth almost feel newly polished after using them. They are so much more effective than even the soft bristle brushes I get from my dentist!”

$17 for a pack of three, Amazon

A cost-effective way to whiten your teeth

Cali White Activated Charcoal Coconut Toothpaste

Say hello to the pearly whites you’ve been dreaming of. (Photo: Amazon)

What if the secret to a megawatt smile was as simple as brushing your teeth? Newsflash, it is! This toothpaste is packed with activated charcoal and coconut oil — a natural way to obtain those pearly whites. Cali White is made in the U.S. and is super gentle. No wonder it’s adored by over 23,500 Amazon shoppers!

“My teeth look white! I love all the good ingredients and it makes me feel super clean,” one of the thousands of happy shoppers shared. “I enjoy how it gets black and then the ‘reveal’ of my white teeth when I rinse.”

$9 at Amazon

Over 85,600 shoppers are hooked on this scalp massager

Heeta head massager

Upgrade your daily shower. (Photo: Amazon)

Sure, it looks a little weird, but this tiny tool can make your next shower feel like the best one you’ve ever had. Use the $8 waterproof brush to gently massage your scalp with the silicone bristles, and all that tightness will simply melt away. It’s lightweight, and safe to use on all hair types and even sensitive scalps.

One shopper claimed it helps with thinning hair. “I purchased this massager because my stylist told me massaging my scalp might help with my thinning hair. I have used this every time I shampoo which is twice a week… I have seen amazing hair regrowth. Before I used this product I could see my scalp on the top of my head. Now I have to separate the hair completely in order to see the scalp.”

$8 $10 at Amazon

Seamlessly blend creams, liquids, powders and more

Real Techniques blender sponges

Makeup application has never been easier. (Photo: Amazon)

Blending is easily the hardest part of makeup application, and this $8 sponge set is designed to make short work of those tricky creams. Sold in sets of two, the Real Techniques complexion sponges can be used both wet and dry depending on the kind of look you’re after; the three-point tip makes for easy application anywhere on your face.

“What a great surprise!” shared one of over 14,800 five-star shoppers. “I was hesitant to try this technique however my liquid foundation goes on beautifully and is great fun to play around with while dry or damp!”

$8 $9 at Amazon

A $15 multi-purpose skincare gem that nearly 48,000 shoppers love

Aztec Secret powder

It might not look like much, but it’s magic against zits. (Photo: Amazon)

Whether you’re plagued by the occasional blemish or have some stubborn blackheads that just won’t go away, this single-ingredient clay just might be the solution. The $15 tub comes with a pound of 100% natural calcium bentonite clay which you can use as a spot treatment, mask, foot soak or even a hair mask. All you need to do is mix it with water or apple cider vinegar, then apply the paste and leave on for up to 10 minutes.

“This is the best mask!” shared one of over 47,700 five-star reviewers. “Used it back in the day for my acne and now that I’m almost 30 I’m using it for age prevention! I have a lot of dry skin issues including psoriasis, and this works wonders!”

$15 at Amazon

The hair treatment with over 60,800 five-star reviews

Olaplex No. 3

This treatment needs no introduction. (Photo: Amazon)

If you’ve ever dyed your hair, you know about the wonders of Olaplex. The brand’s No. 3 repairs the damage done to your strands, making your mane look and feel as if you’ve never colored it at all. This take-home version of the popular in-salon treatment is safe for all hair types (though damaged strands can benefit most from using it) and it’s so easy to use — just coat your damp, towel-dried hair in the stuff and leave it on for at least 10 minutes (some folks leave it on overnight or all day). Then, just rinse off and follow up with shampoo and conditioner.

“I honestly am still shocked at how well this works,” shared one shopper. “Even professional treatments have not had this kind of impact. After three uses I saw a dramatic shift in my hair. I can’t wait to continue using it more regularly to see the full results.”

$28 at Amazon

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