Labelling your products with stickers is a great way to market and advertise them. Is might look like a straight-forward idea, however, businesses often make mistakes when it comes to designing and manufacturing their stickers.
But do not worry, we are here to help you do better. To ensure that your stickers are effective marketing tools, be sure to avoid the 5 biggest mistakes businesses make when labelling their products with stickers:
1. Ordering stickers over labels
Do you know about the different between stickers and labels? On the surface level, they look exactly the same. But labels can actually make your life a lot easier. Whereas stickers are individually cut, labels are printed onto so-called custom sticker sheets. The added material makes the easier and quicker to peel, which can save you plenty of time.
2. Choosing the wrong adhesive
When it comes to choosing the right adhesive for their stickers, businesses often make a mistake. If they choose the wrong adhesive, the sticker can easily come off or become damaged. This can be a problem, especially if the sticker is used to advertise or market the product. Choosing the wrong adhesive can also make the sticker difficult to remove, which can be a hassle for customers.
3. Not considering the environment
Another mistake businesses make when it comes to stickers is not considering the environment. If the sticker is going to be exposed to sunlight or moisture, it is important to choose a material that can withstand these conditions. Otherwise, the sticker will fade or become damaged very quickly. Many sticker manufacturers offer great waterproof sticker options.
4. Placement and size of the sticker
When designing their stickers, businesses often make the mistake of not considering the placement and size of the sticker. If the sticker is too small or placed in an awkward spot, it can be very difficult to see. This can make it less effective as a marketing tool. Be sure to measure the surface you want to cover and keep it in proportion to your overall product size.
5. Wrong font choice or colour
We have seen businesses choose the wrong font or colour for their stickers over and over again. If the font is too small or the colour is not eye-catching, the sticker will be less effective. Choosing the wrong font or colour can also make the business look unprofessional. If in doubt, keep it simple. A simple label often looks much more professional.
Avoid these five mistakes, and your labels will represent your brand in the best way possible. Are you ready to give them a try? Or maybe you are already a labelling expert? Let us know your experience with custom stickers in the comments below.